Mission
Our mission is to be the best protein powder and fitness supplement store in Idaho. We strive to provide our customers with outstanding customer service, while also having extensive knowledge of the highest-quality supplements, at the lowest prices, and guiding you on how to utilize them properly. We seek to help others achieve their fitness goals, no matter what they might be.
About JAX Nutrition – The History
JAX Nutrition has been a cornerstone of the Meridian, Idaho fitness community since its inception, and has been serving the Idaho Treasure Valley with the best protein powders and fitness supplements. Originally a Max Muscle franchise, JAX Nutrition’s conversion to a completely local and independently run local business has solidified JAX as an important staple in the Treasure Valley fitness community, providing supplements and snacks for the local gymgoers. Local gym members have trusted JAX to provide the best prices in Meridian (and all of Treasure Valley) for over a decade.
Steve Jackson managed the store for years, becoming a well-known figure in the Meridian gym and fitness scene. He passed away in 2023, leaving a legacy of commitment and excellence.
In October 2023, new ownership took over JAX Nutrition with a goal to honor Steve’s legacy and expand his dream. The new owner is committed to preserving the high standards set by Steve while introducing exciting new developments.
In 2024, JAX Nutrition launched its own line of premium fitness supplements and protein powders. These products feature unique flavors and are proudly manufactured in North America using the cleanest ingredients.
With plans to expand to multiple locations, JAX Nutrition continues to be the trusted protein supplement store for gym-goers, bodybuilders, and athletes in Meridian, Idaho and Star, ID. Visit today to experience the dedication to quality and access to expert knowledge at JAX Nutrition.
JAX Nutrition Team
Eric Brant – Owner
Eric Brant bought Jax Nutrition in October of 2023. He grew up with Steve, the previous owner, and their family in California before both moved to Idaho. Eric owns multiple businesses serving Idaho’s Treasure Valley and strives to provide the best products and services at the best rates. He takes great passion and pride in everything he does, from business, to family and friends, to fitness and exercise.
Michael Algate – General Manager
Michael has had a passion for health and fitness ever since he was a little boy. He grew up playing outside all day and night, and played soccer as a kid. In middle school and high school, he wrestled in Folkstyle, Greco-Roman, and Freestyle. After graduating from Centennial High School in Boise, Idaho, he joined the US Army, where he worked as a Forward Observer in Fort Polk, Louisiana. After the Army, Michael graduated from Boise State University with his Bachelors of Science in Kinesiology. Michael is a competitive bodybuilder, and has high hopes to take the sport as far as he can. Michael loves to talk anything nutrition and fitness related, whether it’s sports, bodybuilding, or lifestyle.
Mike Algate – Associate
Mike’s knowledge of nutrition is extensive. Mike has been involved with exercise and fitness his whole life. In college, he ran cross country and bowled for Idaho State University in Meridian, Idaho, where he also earned a degree in Philosophy. He’s also ran marathons, and spent many years dedicated to the gym and bodybuilding. In 2024, he decided to prep for his first bodybuilding competition at 61 years old. Mike served as a police officer for the Boise Police Department, where he retired after 26.5 years. Mike is an endless book of knowledge when it comes to exercise, nutrition, and supplementation. He also holds multiple certifications in personal training.